Having good relationships with customers is one easy way to
BUT are you making the most of your customers?
A valuable relationship is better than just knowing customer
names. A valuable relationship (i.e. where you get increasing
amounts of revenue) is the best way to insure your future.
And your existing customers are the fastest and surest way to grow
The average Australian butcher captures only 24 cents of every
dollar their customer spends on meat. Knowing your customers
and giving them what they want will not only make sure they come
back and buy again, but that they'll also tell their friends about
the good experience they've had. Meaning they will not only come
back, but they'll bring their friends. Increasing sales is
the key driver for a successful business.
Below is an outline of some quick and easy ways to engage the
customer while they're in your store:
1. Engage the customer with a respectful greeting, such as
"good morning/afternoon, how's your day going?"
2. Ask an open ended question, such as "what's for dinner
tonight / for the rest of the week?"
3. Let them know about any new products while you are serving
4. Keep a count on how many meals they have purchased - make
suggestions for anything they have missed. For example "what
about some mince for Wednesday night?"
5. Suggest meal solutions to get an extra sale, for example
"have you tried pork mince in your spaghetti Bolognese? The
kids love it."
6. Provide cooking sheets for new products.
7. Have information or quick reference sheets available for
your counter staff.
Click here for a downloadable reference sheet for