Maximise Your Sales
Maximise Your Sales
Consumers are very open to adding more pork to their weekly
shopping but they need the right products and support.
- Infused pork - a product offer that delivers superb taste and
ease of cooking
- Value Added ideas - pork is very versatile and provides
opportunities to create great new meal ideas, which can add $$$ to
you bottom line.
- Cooking Advice - help your customers with cooking advice.
Recent research undertaken by APL has shown that shoppers can be
intimidated by butchers, so volunteering preparation and cooking
advice is well received. Consumers are still "learning" how
to cook new ideas with pork, and how to trim their meat at home for
lean and tasty meals. Use the Australian Pork point-of-sale posters
and leaflets to help you
- Great staff - the key to any successful business.
Key messages to help your customers
The marketing campaigns from Australian Pork aim to increase
sales of pork, including the less popular cuts, to give you
incremental sales and margin growth. Here are some key messages to
communicate to your customers to help your sales growth.
Cook on Medium heat
Cook Pork on medium heat rather than high heat.
This allows the meat to gently cook through without burning or
drying out. Rest the meat covered for a few minutes to keep warm
and juicy before serving.
For roasting, medium heat is 180°C, for approx 40min per kg. For
grilling/frying/barbequing cook on a medium heat setting for 2-3
minutes per side. Rest covered for 5 minutes before serving.
Pork does not need to be overcooked to be safe. It is a myth
that pork is any more unsafe than beef or lamb for cooking. When
cooked as recommended there may be a faint hint of pink in the
Recipes are available for downloading in the 'Recipes and Value
Pork is a low fat alternative. It offers trimmed cuts with less
fat than skinless chicken breast but with a range of nutrients such
as Iron, B12, Thiamin, Omega 3, Zinc, as well as protein. Point
your customers to loin, fillet and leg cuts trimmed of outside
fat. And don't forget lean diced and minced Pork - they're
great for quick mid week meals that everyone loves.
Taste and Versatility
Trimmed pork can be easily substituted for
other meats like chicken, beef or lamb in favourite recipes to add
more variety of protein to the week. Suggest your customers try
pork for a change in the weekly menu.
- Midweek Pork Roast
Mini roasts and boneless roasts - with or without crackle.
Consumers love pork roast but perceive it as large, and for special
occasions. Let them discover the smaller cuts which are quick to
cook, easy to carve, and perfect for smaller families and
- BBQ Steaks and Medallions
Loin and leg steaks add new flavour and variety to summer BBQs.
Try cutting steaks about 2-3cms thick for a juicy BBQ
Pork mince is both delicious on its own, or adds flavour when
mixed with beef or veal mince. Suggest to your customers using pork
mince in their worn spaghetti Bolognese recipes for a treat the
whole family will love. In fact, Pork is a fantastic
substitute in any mince recipe and has the added benefit of not
requiring a binder when making burgers, rissoles or meat