Farmers Message

All fresh pork sold in Australia is produced in Australia using locally grown feed and modern farming techniques. When you purchase any fresh pork product you can be confident that it is locally produced as well as fresh and safe to eat.

Over 70% of smallgoods sold in Australia are made from imported pork. Therefore, to assist in supporting our pig producers and farming communities look closely at labels when you purchase smallgoods.

To clearly differentiate smallgoods made from Australian Pork, APL has developed a program whereby consumers as well as processors and retailers can easily recognise and make a considered decision to purchase Australian grown and processed pork products.

The decision to develop this program was underpinned by APL's valuable consumer research (undertaken by Newspoll) which showed:

  • 33 per cent of Australians think some fresh pork is imported;
  • 40 per cent  of Australians think some ham or bacon is imported, but  in reality over 70per cent of ham and bacon sold in Australia is made from imported pork;
  • Country of Origin Labelling (CoOL) rules are opaque to consumers;
  • 87 per cent  of Australians prefer to buy Australian;
  • 85 per cent  are probably prepared to pay a 20 per cent  premium; and
  • 35 per cent are probably prepared to pay a 60 % premium

If you can't find product with the distinctive pink Australian PorkMark, look for Product of Australia. For Product of Australia labelling to be used, 100 per cent of the pork used to make the ham or bacon, is Australian grown. Similarly, as imported pork must be boneless, buying a bone-in ham will guarantee you're buying a ham made from Aussie pork

The Made in Australia label is the most common label used by both retailers and processors and is usually found in fine print on the back of packaging.

Made in Australia does not necessarily mean that the pork comes from Australian pigs.

The Made in Australia claim can be made if more than 50 per cent of the cost of production or manufacture was incurred in Australia.

For a list of current Australian Grown licensees and contact details, click here


Pig producers are located all around Australia generally in close proximity to grain growing areas - grain is the main food source for Australian pigs.  Grains can form up to 80% of the pigs feed mixture. These include wheat, barley, sorghum and triticale and are the main energy source for pigs. About 20% of a pig's diet is made up of protein - this is essential for the pig's growth. Protein-rich feeds include soybean meal, canola, field peas and lupins.

During drought conditions the cost of feeding pigs can increase significantly. This is a direct flow-on effect from the cost of grain and other feed sources which can increase due to decreased production and high demand. This is a further reason why you should support Australian farmers where and when you can. One of the easiest ways to support them is to purchase Australian Pork products.

The Welfare of Our Pigs

The Australian Pork industry takes animal welfare very seriously and Australian pig producers are leading the way in making positive changes in the way pigs are raised.

Australian pig producers have a strong commitment to the care of their animals and are constantly working towards improvements in this area. Every year, the Australian Pork industry invests large amounts of time, effort and money in researching ways to improved pig care. This industry is also actively involved in education and training of stock people.

Australian pig producers care about their animals, and as a food producing industry, Australian pig farmers pay attention to the welfare needs of their stock to meet food quality and safety requirements.

The health and welfare of animals is a key concern of all Australian pork producers. Australian Pork Limited (APL) advocates sound, well researched and proven approaches to pig health and production.

For more information, see the Aussie Pig Farmers website