All fresh pork sold in Australia is produced in Australia using
locally grown feed and modern farming techniques. When you purchase
any fresh pork product you can be confident that it is locally
produced as well as fresh and safe to eat.
Over 70% of smallgoods sold in
Australia are made from imported pork. Therefore, to
assist in supporting our pig producers and farming communities look
closely at labels when you purchase smallgoods.
To clearly differentiate smallgoods made from Australian Pork,
APL has developed a program whereby consumers as well as processors
and retailers can easily recognise and make a considered decision
to purchase Australian grown and processed pork products.
The decision to develop this program was underpinned by APL's
valuable consumer research (undertaken by Newspoll) which
- 33 per cent of Australians think some fresh pork is
- 40 per cent of Australians think some ham or bacon is
imported, but in reality over 70per cent of ham and bacon
sold in Australia is made from imported pork;
- Country of Origin Labelling (CoOL) rules are opaque to
- 87 per cent of Australians prefer to buy Australian;
- 85 per cent are probably prepared to pay a 20 per
cent premium; and
- 35 per cent are probably prepared to pay a 60 % premium
If you can't find product with the distinctive pink Australian
PorkMark, look for Product of Australia. For
Product of Australia labelling to be used, 100 per cent of the pork
used to make the ham or bacon, is Australian grown. Similarly, as
imported pork must be boneless, buying a bone-in ham will guarantee
you're buying a ham made from Aussie pork
The Made in Australia label is the most common
label used by both retailers and processors and is usually found in
fine print on the back of packaging.
Made in Australia does not necessarily mean
that the pork comes from Australian pigs.
The Made in Australia claim can be made if more
than 50 per cent of the cost of production or manufacture was
incurred in Australia.
For a list of current Australian Grown licensees and contact
details, click here
Pig producers are located all around Australia generally in
close proximity to grain growing areas - grain is the main food
source for Australian pigs. Grains can form up to 80% of the
pigs feed mixture. These include wheat, barley, sorghum and
triticale and are the main energy source for pigs. About 20% of a
pig's diet is made up of protein - this is essential for the pig's
growth. Protein-rich feeds include soybean meal, canola, field peas
During drought conditions the cost of feeding
pigs can increase significantly. This is a direct flow-on effect
from the cost of grain and other feed sources which can increase
due to decreased production and high demand. This is a further
reason why you should support Australian farmers where and when you
can. One of the easiest ways to support them is to purchase
Australian Pork products.
The Welfare of Our Pigs
The Australian Pork industry takes animal welfare very seriously
and Australian pig producers are leading the way in making positive
changes in the way pigs are raised.
Australian pig producers have a strong commitment to the care of
their animals and are constantly working towards improvements in
this area. Every year, the Australian Pork industry invests large
amounts of time, effort and money in researching ways to improved
pig care. This industry is also actively involved in education and
training of stock people.
Australian pig producers care about their animals, and as a food
producing industry, Australian pig farmers pay attention to the
welfare needs of their stock to meet food quality and safety
The health and welfare of animals is a key concern of
all Australian pork producers. Australian Pork Limited (APL)
advocates sound, well researched and proven approaches to pig
health and production.
For more information, see the Aussie Pig Farmers