What is PorkMark?
The Australian PorkMark Program
enables you to use the pink square Australian Pork logo on
your Australian smallgoods to help shoppers clearly
identify 100% home-grown, fresh Australian pork and processed
smallgoods. By using the highly recognisable pink Australian
PorkMark you are ensuring consumers that your product is made with
100% Australian pork.
The Australian PorkMark is a great tool for differentiating your
smallgoods product from those using imported pork. A 2014 study
found that 71% of Australians prefer to buy bacon made from
Australian pork, even if the product is 20% more
expensive and more than half of consumers said they check
where their bacon comes from before they make a purchase.
"We feel that Australians prefer to support local producers
and buy Australian whenever they can," said Mr Spencer.
"The continuation of our pink label campaign makes it easier
for them to do just that."
The Australian PorkMark program was developed to combat
increased competition from imports of frozen pork. Over $9.4
million worth of pork imports arrive by boat in Australia every
week, which is nearly half a billion dollars heading offshore each
year. Considering that 57% of Australians are unaware that Ham and
Bacon can be made using imported pork, there is a strong need to
identify 100% Australian pork in the market.
To see if you're eligible to become a PorkMark licensee
For a list of licensed suppliers,