The Australian PorkMark Program enables you to use the pink square Australian Pork logo on your Australian smallgoods to help shoppers clearly identify 100% home-grown, fresh Australian pork and processed smallgoods. By using the highly recognisable pink Australian PorkMark you are ensuring consumers that your product is made with 100% Australian pork.
The Australian PorkMark is a great tool for differentiating your smallgoods products from those using imported pork. A 2014 study found that 71% of Australians prefer to buy bacon made from Australian pork, even if the product is 20% more expensive and more than half of consumers said they check where their bacon comes from before they make a purchase.
The Australian PorkMark program was developed to combat increased competition from imports of frozen pork. Over $9.4 million worth of pork imports arrive by boat in Australia every week, which is nearly half a billion dollars heading offshore each year. Considering that 57% of Australians are unaware that ham and bacon can be made using imported pork, there is a strong need to identify 100% Australian pork in the market.