Australian Pork has launched our new Versatility campaign!
Featured on national TV and top radio stations, our versatility campaign aims to show just how many cooking options there are for the humble pork roast. Our research has shown that consumers are more likely to make a purchase if they have knowledge of a variety of cooking options to choose from, when preparing their selected cut of meat.
Our versatility campaign is going to expand into different cuts soon! This creates many opportunities for sales on more unfamiliar cuts to general consumers, such as pork fillets, or even different ideas for everyday items such as pork sausages.
In order to make the most of this campaign, be sure to order your point of sale material and capitalise on our new recipe leaflets. These will be a great talking point with customers especially when it comes to ideas on different cuts of pork.